Just Do It － China

15 七 2009 No Comments

by Kylein Cool Stuff // 酷~ Tags:

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The first Just Do It campaign produced for China featuring webfilms, TVC, Print, OOH, Community Website and drivers into Nike retail stores. Rather than using professional athletes to introduce the idea of Just Do It to Chinese youth, this campaign celebrates the spirit of kids who find their voice through sport. Their stories are an inspiring reminder to the power of sport and how Chinese youth use sport as means of self of expression and creativity.